● Performance × Social × Influence

Marketing that finds the algorithm and the rhythm.

Algorhythmic Advertising is a full-funnel growth partner built by two specialists — one who scales paid performance, one who builds cultural reach — so every rupee you spend compounds into pipeline, not just impressions.

See Our Results
23+ years combined experience 5x average client ROAS 10M+ organic reach delivered
Full
Funnel
Growth
5x
Avg. ROAS Scaled
300+
Influencers Managed / Month
-26%
CAC Reduction
Trusted across categories our founders have scaled
EdTech & Higher Education D2C & E-commerce Healthcare Luxury Home Decor Real Estate Mobility & Travel FMCG Eyewear & Retail
What We Do

Three engines. One growth machine.

We don't hand you off to a generic team. Every account is run hands-on by the co-founder who lives and breathes that channel.

🎯

Performance Marketing

Full-funnel paid media engineered for ROAS and CAC, not vanity clicks — media planning, audience modeling, CRO, and relentless A/B testing.

Google Ads Meta Ads Bing Ads Amazon Ads Shopify
Led by Simranjeet Singh
📱

Social Media Marketing

End-to-end organic strategy, content and community — from platform algorithm mastery to ORM — built to turn followers into a real audience.

Instagram YouTube Content Strategy ORM Analytics
Led by Anwesha Dutta

Influencer Marketing

Vetted creator partnerships across CAT A/B/C tiers, negotiated and managed at scale, with strict ROI and conversion tracking on every collab.

Creator Sourcing Campaign Ops UGC Regional Scaling ROI Tracking
Led by Anwesha Dutta
Proven Track Record

Numbers our founders have already delivered.

Before Algorhythmic Advertising existed, Simranjeet and Anwesha were already producing these numbers inside brands you know.

57%
YoY enrollment growth at 5x ROAS
10M+
Organic reach generated (single brand)
300+
Influencers coordinated monthly
23+
Years combined marketing experience
Sarita Handa (Luxury D2C) Performance
2.5x → 5xMonthly ROAS scaled
+40%EOSS return YoY

Full-funnel strategy built around high-net-worth acquisition, cutting ad spend by ₹10L while beating prior-year sale performance.

Led by Simranjeet Singh
UPES / UPES Online (EdTech) Performance
57%YoY enrollment growth
-26%Customer acquisition cost

Scaled enrollments at 5x ROAS while simultaneously cutting CAC — plus 25% admissions growth on a reduced budget.

Led by Simranjeet Singh
Traya.Health Social & Influencer
+53%Followers (300K → 460K)
200K → 10MInstagram reach
1.2% → 7%Engagement rate

Grew reach 50x in 11 months while lifting engagement nearly 6x, as part of a 6-person in-house team running 300+ influencers/month on a ₹1.4Cr budget.

Led by Anwesha Dutta
Traya.Women Social & Influencer
+250%Followers (40K → 140K)
100K → 13MInstagram reach
0.8% → 7.5%Engagement rate

Led the regional organic scaling campaign, taking reach from 100K to 13M in 11 months through ORB campaigns, UGC and customer advocacy programs.

Led by Anwesha Dutta
Lenskart & Subsidiaries Social & Influencer
990K → 1.3MInstagram followers (7 mo)
3xStore footfall via regional influencers

Led a 9-person team producing social-first launch campaigns and celebrity collaborations for one of India's largest eyewear brands.

Led by Anwesha Dutta
Practo (Healthcare) Social
+78%Instagram follower growth (9K → 16K)
-100%ORM resolution TAT (48hrs→24hrs)

Drove 34% engagement growth over 17 months with organic campaigns like #HealthHerOut and #WarriorMoms, while halving reputation-management response time.

Led by Anwesha Dutta
Rapido (Mobility) Social & Influencer
1.5xEngagement lift from first TVC campaign
1,00,000App installs driven in a month

Scaled followers 58% and engagement 42% over 14 months while running 300+ CAT A/B/C influencers monthly as Social Media Marketing Lead.

Led by Anwesha Dutta
Wego (Travel) Social & Influencer
+125%Instagram follower growth (17 mo)
100% OrganicYouTube channel growth (0 → 3,000 subs)

Built a travel-influencer network from scratch and launched a branded YouTube travel series, growing overall engagement 51%.

Led by Anwesha Dutta
Brand Portfolio

Brands our founders have already worked with.

Two decades of client relationships across social, influencer and performance marketing — long before Algorhythmic Advertising existed.

Social Media & Influencer Marketing
Wipro ITC InfoTech Seagate Kurl-On Sterling Holidays Bajaj Allianz Himalaya Fossils The Body Shop Britannia Wego Rapido Practo Lenskart Traya
Performance Marketing
Sarita Handa UPES BoxFo Tensnet Shockwave Pureflow Highflow My Pooja Box Smokey Cocktail Couti Real Estate Manipal International School
The Founders

Two specialists. Zero generalist guesswork.

Algorhythmic Advertising was built on a simple idea: performance media and social/influencer marketing are different crafts. So we split the work between two people who've each spent over a decade mastering one side of it.

SS
Simranjeet Singh
Co-Founder · Performance Marketing
10+ years overall · 6+ years in performance media

Simranjeet runs the performance engine at Algorhythmic Advertising — Google, Meta, Bing, Amazon and Shopify — with a track record spanning EdTech, D2C, healthcare, real estate and luxury retail. Most recently Senior Manager, Performance Marketing at Mobikasa India, he previously scaled UPES Online enrollments 57% YoY at 5x ROAS and 26% lower CAC at GUS Global Services, and took Sarita Handa's luxury home decor ROAS from 2.5x to 5x. His career started in Google's own Ads program, giving him a platform-level understanding of auction dynamics most agencies never develop.

Career Highlights

  • Senior Manager – Performance Marketing, Mobikasa India (2025–Present)
  • Performance Marketing Manager, GUS Global Services / UPES (2023–2025)
  • Manager – Digital Marketing, Sarita Handa Retail (2022–2023)
  • Account Manager, Google Ads Kickstart, WNS Global (2021–2022)
  • Google Ads Specialist, Google Ads Program (2019–2021)

Certifications

Advanced Google Analytics Google Search/Display/Shopping/Video Google Tag Manager CRO (IIDE)
AD
Anwesha Dutta
Co-Founder · Social, Content & Influencer Marketing
13 years in social media & influencer marketing

Anwesha owns everything social, content and influencer at Algorhythmic Advertising. She is currently Social Media Head at Traya, leading organic strategy for six brands under the portfolio, managing an in-house team of six and 300+ influencers a month on a ₹1.4Cr budget. Earlier, she led social for Lenskart (9-person team, followers 990K→1.3M in 7 months), Practo, Rapido and Wego — plus agency-side work at Wunderman Thompson on Britannia's cookie portfolio. Her campaigns have driven Instagram reach into the tens of millions and won CMO Asia and Global Marketing Excellence Awards.

Career Highlights

  • Social Media Head, Traya (2025–Present) — 6 brands, team of 6
  • Sr. Manager, Social Media Lead, Lenskart (2024) — team of 9
  • Social Media Manager, Practo (2021–2024)
  • Senior Social Media Manager, Rapido (2020–2021)
  • Social Media Manager, Wego (2019–2020)
  • Planning Director, Wunderman Thompson — Britannia (2017–2019)

Recognition

CMO Asia Award 2016 Global Marketing Excellence Award 2016 (×2)
How We Work

From audit to scaled growth.

A simple, transparent process — no black boxes, no vanity dashboards.

01

Free Growth Audit

We review your current channels, spend and content to find the fastest wins — free, no obligation.

02

Strategy & Roadmap

A tailored performance + social + influencer plan mapped to your budget, funnel and business goals.

03

Hands-On Execution

Founders themselves run your account — no junior hand-offs — with weekly reporting and QA.

04

Scale & Optimize

Continuous A/B testing, budget reallocation and creative iteration to compound results month over month.

Why Algorhythmic

Why founders stay founders on your account.

🧠

Specialist-led, not generalist-run

Performance and social are owned by two dedicated experts — not one generalist juggling both badly.

📊

Numbers over noise

We report ROAS, CAC and pipeline — not impressions and likes dressed up as success.

🔗

Full-funnel by design

Paid, organic and influencer are planned together, so every channel reinforces the others instead of competing for budget.

Category range

EdTech, D2C, healthcare, luxury retail, real estate, mobility, travel and FMCG — we've already scaled your category.

🤝

Direct founder access

You talk to Simranjeet or Anwesha directly — not an account manager relaying messages from an anonymous team.

🎬

Creator network, ready to deploy

Existing relationships across 300+ CAT A/B/C influencers mean faster launches and better negotiated rates.

Request Your Free Audit

Simranjeet or Anwesha will personally review your channels and reply within 24 hours with concrete opportunities — no generic pitch decks.

  • Free review of your current channels & spend
  • Tailored performance + social + influencer roadmap
  • No obligation — just a straight, honest read

Takes less than 60 seconds to fill out.

💬
Thanks! We'll be in touch within 24 hours.